the day the celebrity company was born

so, the store opened after a final 60-to-0 countdown. cheers resounded throughout the city streets, and cameras were held aloft as people recorded the scene. people were taking their last photos with their non-iPhones. they were well on their way to coolness. you would think there was a foreign dignitary in town, or at least a popular celebrity. but no, but was for a portable technology offering from a popular company.

it takes technology to mobilize a re-evolution. and a post-acquisition franchise coffee.